13 Best Google Ads Bidding Strategies 

The secret to bringing down your ad cost lies in choosing a suitable ad bidding type and implementing the right strategy to adjust bids. If you make the right moves, it can boost your campaign performance and increase conversions. Think of it as baking a cake. You must have the ingredients, quantity, mix and baking […]

Social Media Influencers and their impact on brands

Social Media Influencers are one of the most successful digital marketing strategies today. As we all know it, influencer marketing is the new celebrity endorsement for brands. Strategies are ever-evolving in the digital marketing world, and digital marketers need to be adaptive to the dynamic nature of the industry. Brands use the power of social […]